Wondering why your competitors shine on social media, while you struggle to get noticed?
Why do they drive the best of leads from their social media presence and leave you with residues that barely mean anything?
What’s the magic ingredient to achieving social media success?
Why are your efforts feeling like a scream in the void?
Honestly, it is common to have these questions scramble your mind when you sense your social media efforts and strategies aren’t working.
As a social media marketing agency in Bangalore, we empathize with your situation.
However, empathy is meaningless without a solution. So, as experts who deal with social media every moment, we’ve identified seven robust social media marketing techniques.
Let’s look at them with examples for a practical understanding.
7 Common Social Media Challenges – What Could be Stopping You?
No business strategy is devoid of challenges, including that of social media.
However, while doing social media marketing in Bangalore, we come across businesses that discuss some common concerns they encounter during their DIY venture.
Out of those many, we’ve come up with seven common challenges. Let’s focus on them.
- Identifying What Value to Deliver
Social media is a vibrant and hectic space. Users continuously receive something on their feed. Accordingly, just uploading a post, considering it will engage, doesn’t suffice. Thus, businesses usually feel puzzled while identifying what to deliver – whether post success stories or share pics of the latest bash, expecting them to engage with the target audience.
- Standing Out in the Crowd
This is interrelated to the first point. Social media platforms host millions of business pages that attempt to engage with billions of users. They create tons of new content with which users are bombarded every moment. Businesses, particularly those new to social media or struggling to make their mark, find it challenging to cut through the noise and show users something that stands out.
- Measuring Success Effectively
Making efforts without tracking the performance is like shooting arrows in the dark. You wouldn’t know what’s drive results and what’s only consuming bandwidth. But this is another common challenge companies face while marketing their brand on social media. They fail to generate insights on their performance. Most of them use their impulses to make changes to their campaign strategy or blindly follow their competitors, who may not have the same context as theirs!
- Lack of Targeted Efforts
Unlike conventional marketing, which involves casting a wider net in the ocean, social media allows you to make targeted efforts. It enables you to focus on a particular segment and drive the desired results. However, usually companies, excited to make it big across the social media space, target multiple audiences at the same time. While it isn’t wrong to target a broader audience, the strategy falls short or proves inadequately effective when you have a diverse one.
- Delivering Something Trustworthy
Users usually ignore most posts as they do not see any substance. Despite that, businesses continue praising themselves. Such posts don’t create an impact as users prefer ignoring them. Users love looking at something trustworthy that assures them about the business’s credibility – for example, a user testimonial!
- Algorithmic and Trend Changes
Social media is as dynamic as vibrant. Trends fruitful today may turn futile tomorrow! Businesses, particularly those without a dedicated team to handle social media platforms, find it challenging to keep up with the changing trends and algorithms. Thus, they often fail to engage with the audience and lag in the competition.
- Staying Connected with Users
Social media isn’t a one-time activity but an ongoing one. Rather, once on social media platforms, businesses cannot stay dormant or disappear. They must stay active and connected with their users. Many companies cannot keep up with the engagement they’ve built, often failing to acknowledge user feedback, comments, and engagement parameters.
7 Social Media Marketing Techniques for Every Brand!
Let’s get to the core discussion. Here are seven social media marketing techniques.
- Content Marketing
Content marketing is an integral aspect of every digital marketing campaign and strategy. Businesses must market the valuable content they create across the relevant social media platforms. This can include videos, infographics, eBooks, articles, etc., by customizing them to various social media platforms. Doing so consistently and in a way that resonates with the target audience can help them establish authority, drive leads, and nurture them.
For example, a software company talks about a particular software testing trend and creates an engaging video that provides vital insights into the trend, why companies must adopt it, and how the company can help them leverage it.
This serves both purposes – information as well as subtle promotion.
Partnering with experts in social media marketing in Bangalore can help with conceptualization, research, production, post-production, and marketing to make the content more polished and informative and thus, more impactful.
- Influencer Marketing
You cannot just shout and scream to draw people’s attention when in a crowd! People won’t look at you. Let alone engage! So, if you aren’t noteworthy enough yet, you can let influencers talk (not shout) about your business.
This is where influencer marketing steps in. Influencers, as you would already know, aren’t celebrities but influential internet personalities with a considerable following.
Based on your budget and outreach objectives, you can choose influencers relevant to your business with a certain subscription base. This new form of marketing lets you leverage the influencer’s outreach, helping you reach more people than you could have otherwise while working in isolation.
For instance, a lens manufacturing company can partner with travel vloggers to showcase the capabilities of their lenses in action.
However, the content must be authentic while being intriguing and value-driven. Users expect everything from the content they consume – insights, entertainment, and value.
- Social Media Analytics
Analytics is an important dimension of social media marketing. Instead, it is a capability that allows marketers to track their campaign performance and determine what’s working and what needs more improvement. While every platform has an analytical backend, working with a social media marketing agency in Bangalore can help you optimize it and gain ready-to-consume, practical, and comprehensive insights into the campaign.
For instance, an eCommerce company analyzes its Facebook campaign to understand engagement trends, website visits, carts made and abandoned, sales conversions, etc., to determine the return on investment from it.
- Paid Advertising
Paid advertising refers to a sharper advertising strategy, wherein you pay the social media platform to showcase ads and target a specific segment. Thus, while investing in organic efforts, businesses should also amplify their strategy through paid ads that help quickly reach the audience they intend to.
For example, a retail brand can utilize Instagram paid ads to quickly market its limited-period offer, enhance its visibility, and garner maximum attention and engagement.
- User-Generated Content
User-generated content (UGC) refers to a company’s customers, employees, partners, associates, vendors, etc., talking about it and highlighting its various advantages. Such content is considered more credible as people love to hear what their peers want to say. Some examples of UGC include videos, short interviews, testimonial infographics, etc.
For instance, a real estate company can create video testimonials of their customers or crisp one-liner content for an infographic to market it across relevant platforms. It can utilize the same strategy to market its employee-centricity and attract top-tier talent!
- Staying Updated
This isn’t a strategy but a given! Staying aligned with the latest social media trends and picking those relevant to your business is necessary to grab attention and engage. It signifies a business’s approach and active presence on social media platforms.
Besides, it is also imperative for companies to follow the social media space to learn about various algorithmic changes, rule amendments, etc., and apply them relevantly.
Partnering with a social media agency in Bangalore can serve the purpose.
- Social Listening
Social media engagement is a give-and-take relationship. So, when users listen to what you want to say and engage with it, you should reciprocate with the same integrity.
For example, an encouraging comment on your social media post should receive instant acknowledgment and an equally gratifying response.
On the other hand, criticism must be handled in the same spirit with an appropriate response that shows you care for your audience.
Final Words!
While wrapping up, we’d say every business, whether small, big, or emerging, can use social media as a productive business engine. However, this engine needs the fuel called strategy and attributes like persistence and consistency.
Choose BrainMine if you are looking to make this a reality and drive tangible results from your social media strategy. We are experts you can bank upon for every social media platform, including Facebook, LinkedIn, Instagram, YouTube, and more.
Email us at info@brainminetech.com to explore how we can help you make your social media investment a rewarding one.
