Did you know, an otherwise great website might fail to generate business opportunities for its owner? Yes. A website might please a user aesthetically. But does it have everything else that makes it a productive platform? As the best SEO service company in Pune, we encounter prospects who wonder why their website is a liability rather than an asset. Accordingly, when our experts delve into their website, they discover numerous basic, yet crucial mistakes restricting business opportunities.
If you are floundering in the same way amidst competition, you must consider reading this blog. It focuses on seven such fundamental, yet critical mistakes disallowing you from leveraging the potential of your website.
- Slow Loading Webpages
Every website has only three seconds to load before the user switches to another one. And that switch usually costs business! The only thing you can do here is to optimize your website’s speed. It can involve optimizing images, using caching, reducing heavy scripts, etc. Partnering with the best SEO service company can help you in this regard. Remember, users and search engines both love fast-loading websites. So, the next time you see your website loading slowly, you must speed it up.
- Ignoring Mobile Users
Nearly 60 percent of web traffic is mobile. With that said, ignoring mobile optimization can again cost valuable opportunities. Thus, you must ensure your website is mobile-responsive. It refers to providing a consistent experience across all devices, including various types of mobile screens as well. Your pages, images, and content must load quickly without distortions to ensure seamless mobile browsing.
- Not Uploading UGC
Of course, every business talks great about itself. But users need more than merely self-praises these days. Reading, seeing, or listening to user-generated content (UGC) interests them more than reading boastful text. Hence, while developing web content, businesses must get testimonials from existing and past clients to amplify the content’s impact. The fact that 90-95 percent of consumers trust UGC while making buying decisions signifies the criticality of such content in the modern context.
- Unclear CTAs
Weak or hidden CTAs create ambiguity in the user’s mind. With such CTAs, users wouldn’t know where they would be directed after clicking a particular link. On the other hand, in some cases, they wouldn’t know what to do after interacting with some content. This is where robust and clear CTAs play a role. Transparent messages like Sign Up, Buy Now, Click for Free Quote, etc., simplify engagement, expedite them, and make them more productive.
- Information Overload or Scarcity
In many cases, companies go on talking about their business and overload the website with content, most of which is unnecessary. Users love engaging with crisp and short content, precisely that helps them learn what they want to know about the company. However, in a few other cases, sharing too little information can create suspicion, affecting trust and eventually opportunities.
Balancing between the content size and the information required is key for every website. Besides, arranging the content in a lucid and more easily consumable manner like pointers can make the content engaging and enhance user experience.
- Not SEOing the Website
As we always say, SEO is at the core of every digital marketing campaign. Amidst competitive times, a website can seldom survive without search engine optimization. In many cases, companies create an amazing website with remarkable content. However, if the site isn’t SEO-friendly, the website is likely to lose potential opportunities originating from search engines. Thus, every website must have relevant keywords, SEO-friendly content, optimized meta descriptions, headers, alt text for images, etc., to be seen more in search engine result pages and clicked.
- Insecure Website
Search engines hate websites without SSL certificates and rank them down to keep users away from them. Imagine losing a massive opportunity only because your website did not have an SSL certificate! Of course, you don’t want to get into such a situation. So, you must partner with the best SEO service company in Pune and ensure your website is secure and makes users also feel safe while browsing it.
While Signing-Off!
Websites represent your business much before you meet the client. So, while having an aesthetically appealing and functional website, you must avoid the above mistakes and build a website that excels on every front. After all, a website serves its purpose only when it drives opportunities for the owners. If not, it is just another spec across the ever-expanding web cosmos.
Choose BrainMine, the best SEO services company in Pune, if you want your website to be outstanding and productive. We do what it takes to make your website a business generation engine. Please email us at info@brainminetech.com to explore more.
