Search Engine Optimization, popularly known as SEO, isn’t just a fleeting trend but one of the cornerstones of digital marketing. Honestly, this is what we, as a digital marketing agency in Bangalore, feel, particularly after working as SEO specialists for 13 years.
In the age where we search everything from hairpins to airplane tickets on search engines, businesses cannot afford to be missed by prospects searching for them.
They want their audiences to see them, visit them, and connect with them.
This is precisely where the optimization element comes into play. An optimized website stays visible to users and has a higher chance of driving opportunities!
However, even if we call search engines a trend, does it revolve only around visibility?
Of course not! We can talk about many reasons businesses invest in SEO.
However, we will look at the most important ones in this post.
- Frequency of Search Engine Use and Dependence on Them
When was the last time you used Google to search for something?
Five minutes, ten minutes ago, or let’s say half an hour ago. Let’s accept it. Most of us cannot stay away from the internet for more than 30 minutes!
The point – we use search engines frequently to search for anything.
For instance, if you need the best diapers, you ask Google. If you want to treat your friends in the evening, you look for the best restaurants near you on Google.
The search engine seems to have answers for almost every question we ask, isn’t it?
That’s where search engine optimization, as a trend or a strategy, steps in. Being available and visible just when people are looking for you or need you fuels opportunities like none!
Thus, given the frequency with which people use search engines and that people use them for almost everything they require, makes SEO the need of the hour for every business.
- Paid Ads Skyrocket Your Rankings. But Do They Pay Off as Much?
Paid ads are as conventional as SEO. In simple words, you pay the search engine to rank you at the top and provide instant visibility. Great, isn’t it? So, who needs SEO?
But here’s the catch. People are getting smarter by the day. They often ignore the paid ads, as even if they are paid, they may not necessarily fulfill their intent. Accordingly, they scroll down to the organic results they feel match their search intent and click.
Now, why does this happen? It is because organic rankings build trust. They have reached the rankings after investing consistent efforts, time, resources, and content.
In other words, they’ve impressed the search engine enough to accomplish the respective ranking. The search engine trusts that page and has promoted it through rankings on account of its content quality, SEO-friendliness, user-friendliness, and other factors.
- Organic Traffic is High-Quality
These days, businesses can generate leads from various sources.
However, do all of those leads mean business? While many are spam, most of the others don’t respond. Besides, each lead costs the business but most of them yield nothing!
This is where organic traffic and its leads stand out.
Unlike paid advertising where you rent attention, organic rankings refer to a deserved space in search engines and their traffic comprises users actively searching for an offering.
For example, if someone searches for a 2BHK apartment in HSR Layout, or let’s say Indiranagar, they are most likely to be looking for them genuinely.
Similarly, if someone is looking for family restaurants on MG Road in the evening, the chances that they are planning to dine out with their family on the same day are high!
Hence, they are considered high-intent users further down the sales funnel.
- Sustainable Results
Businesses often run paid campaigns to generate leads and opportunities their way.
These campaigns generate leads until companies run them. However, the moment businesses stop them, they stop receiving leads.
Cut to SEO – SEO banks on organic rankings and therefore sustainable results achieved via consistent and focused efforts. Hence, it is a long-term strategy.
Once you’ve built enough content and trust, your website continues to attract organic traffic for months and even years.
Of course, SEO also is an ongoing activity. But since the results and rankings are organic, it proves to be a much more sustainable strategy.
- Better User Understanding and Increased Trust
Those days when SEO was mostly focused on keywords are long gone.
Yes. Keywords still hold relevance in the contemporary SEO space. But SEO has evolved greatly and gone beyond the keyword element.
Today, SEO is about understanding user intent.
The best SEO company in Bangalore analyzes keywords people are searching for and the content they engage with on your website. This process helps you get insights into their needs, and preferences and determine their pain points, creating the base for content strategy.
- Voice Search Optimization
Voice search optimization is another trend within SEO that deserves a mention.
This is because nearly 50% of smartphone users are already relying on voice searches.
And this number will only increase in the near future!
Accordingly, businesses look for a digital marketing company in Bangalore to leverage this trend and serve conversational search queries.
- Local SEO – An Advantage You Cannot Ignore!
Local SEO is a game-changer, particularly for businesses with physical locations.
Thus, if you are a spa owner or a printing service provider, you must optimize your online presence to rank for local searches like near me or with the city’s name in it.
It helps ensure you are reaching customers ready to visit your store in your vicinity.
SEO is an evergreen trend. Hence, investing in it will remain crucial for every business. However, you cannot merely choose any digital marketing agency in Bangalore to serve your SEO objectives. You need a professional and established one. Here’s why.
Why Venture into SEO with the Best SEO Company in Bangalore?
SEO is an ongoing activity and requires humongous, yet focused efforts given its organic nature. Therefore, the company you choose matters. Here are some reasons you must work with a digital marketing agency in Bangalore with a proven track record.
- Experience that drives sustainable results
- Extensive technical knowledge and an outcome-driven approach
- Content expertise that yields meaningful engagement
- Comprehensive website audits to identify gaps and issues
- Deep analysis and transparent reporting
- Informed recommendations for improvements
- Custom SEO strategy
- Continuous performance tracking
- Updates on algorithmic changes to keep your SEO strategy compliant
All Set to Harness the Power of a Breakthrough SEO Strategy?
Then, we welcome you to BrainMine. We are an experienced digital marketing agency in Bangalore with deep insights into the local market, the ability to customize SEO strategies, and a proven track record of delivering phenomenal outcomes!
Our experts are trained SEO specialists who stay abreast of the latest SEO updates and apply them relevantly in your business’s context. Besides, we employ white-hat SEO practices that drive sustainable rankings and results.
But there’s more, including our client’s success stories. And we’d love to tell them to you. So. email us at info@brainminetech.com to explore more about our SEO services and everything exciting we have to offer you!
